From Farm ToThe World
A family-owned Moroccan farm dedicated to delivering the freshest produce to markets across Europe, the Middle East, and beyond.
From Humble Beginnings
Our story began in the 1990s when our founder started with a small plot of land in the Souss Valley. With hard work, dedication, and a deep respect for the land, what began as a modest family farm has grown into one of Morocco's leading agricultural exporters.
Over three generations, we have refined our techniques, expanded our operations, and built lasting relationships with buyers across four continents. Our roots remain firmly in the rich Moroccan soil that gave us our start.
Today we combine traditional farming wisdom with modern agricultural technology to produce crops that meet the highest international standards — without ever losing sight of the values that built this business.
Our Core Values
The principles that guide everything we do — from seed to shipment.
Sustainability
We farm with the future in mind, using practices that protect soil, water, and biodiversity for generations to come.
Family Tradition
Three generations of knowledge and passion flow through every decision we make on the farm and in the market.
Quality Excellence
Every crate that leaves our farm meets strict international quality standards — because our reputation depends on it.
Community Care
We invest in the local communities where we operate, providing fair wages, safe conditions, and development opportunities.
Global Responsibility
As an international exporter, we take seriously our role in the global food system and the environmental impact of our operations.
Reliable Service
Our buyers count on us for on-time delivery and consistent quality — a promise we have kept for over two decades.
Our Farm Operations
Our farming operations span 500 hectares across Morocco's most productive agricultural regions. In the Souss Valley, our greenhouses produce tomatoes, peppers, and cucumbers during the winter months when European production is at its lowest. The Doukkala region supplies our root vegetables and onions, while the citrus orchards around Agadir yield oranges and lemons from November through May.
We employ 200 permanent farm workers and up to 500 seasonal workers during peak harvest periods. Our packhouse facilities in Agadir and Casablanca are equipped with modern sorting, grading, and cold storage systems capable of processing 20 tons of produce per hour. Every shipment undergoes quality inspection by certified agronomists before receiving final export clearance.
Our logistics network covers all major Moroccan ports including Agadir, Casablanca, and Tangier Med, giving us direct access to shipping routes to Europe, the Middle East, Africa, and the Americas. We manage the entire cold chain with temperature-controlled storage and refrigerated containers to maintain product freshness from farm gate to destination port.
Sustainable Practices
Environmental stewardship is not a marketing claim for us — it is a core operating principle embedded in every aspect of how we grow, harvest, and ship our produce.
Water Conservation
Drip irrigation systems reduce water usage by up to 60% compared to traditional flood irrigation methods.
Organic Certification
A growing portion of our farmland is certified organic, meeting EU and USDA organic standards.
Solar Energy
Solar panels across our packhouse rooftops generate renewable energy that covers 40% of our facility needs.
Soil Health
Crop rotation and composting programmes maintain soil fertility naturally, reducing dependence on synthetic fertilisers.
Meet Our Team
The people behind the farm — passionate, experienced, and committed to excellence.
Badr Gadi
Founder & CEO
With over 25 years in Moroccan agriculture, Badr leads the company's vision and international partnerships.
Ayoub Elouazzani
Head of Export Operations
Ayoub manages logistics, compliance, and buyer relationships across European and Middle Eastern markets.
Ahmed Gadi
Farm Operations Director
Ahmed oversees day-to-day farming operations, crop planning, and the implementation of sustainable practices on the ground.