Our Family FarmStory
Three generations of passion, tradition, and innovation in sustainable agriculture
From Humble Beginnings to Global Reach
Our journey began in 1952 when my grandfather, Hassan, started cultivating a small plot of land in the fertile valleys of Morocco. With nothing but determination and a deep love for the earth, he grew the finest fruits and vegetables the region had ever seen.
Today, three generations later, we continue his legacy while embracing modern sustainable practices. Our 500-hectare farm now supplies premium organic produce to customers across 50 countries, but we've never forgotten our roots or compromised on quality.
Every fruit and vegetable that leaves our farm carries with it the same care, attention, and love that Hassan put into his first harvest over 70 years ago.
Our Core Values
These principles guide everything we do, from seed to harvest to your table
Sustainability
We use eco-friendly farming practices that protect our soil, water, and biodiversity for future generations.
Family Tradition
Every decision we make honors our family's legacy while embracing innovation and modern best practices.
Quality Excellence
We never compromise on quality. Every product meets the highest international standards before it reaches our customers.
Community Care
We support our local community by providing fair employment and investing in local infrastructure and education.
Global Responsibility
We believe in responsible global trade that benefits both our customers and our local farming community.
Reliable Service
We guarantee timely delivery and consistent quality, building long-term partnerships with our customers worldwide.
Sustainable Farming Practices
We're committed to farming methods that protect our environment while producing the highest quality fruits and vegetables.
Water Conservation
Advanced drip irrigation systems reduce water usage by 40% while ensuring optimal plant hydration.
Organic Certification
100% certified organic practices with no synthetic pesticides or fertilizers.
Solar Energy
Solar panels power 80% of our farm operations, reducing our carbon footprint significantly.
Soil Health
Crop rotation and natural composting maintain soil fertility and prevent erosion.
Meet Our Team
The passionate people behind our farm's success
Badr GADI
Export Manager
Manages international logistics and ensures quality delivery to customers worldwide.
Ayoub ELOUAZZANI
Agricultural Engineer
Expert in sustainable farming practices and organic certification processes.
Ahmed GADI
Export Manager
Manages international logistics and ensures quality delivery to customers worldwide.